I am a curious designer and strategic thinker — a colour and material specialist with a touch of creative business acumen. With extensive experience in developing world-class brands, I’m passionate about driving sustainable growth through colour and material storytelling and strategy.
Throughout my career, I’ve had the pleasure of working with iconic consumer brands, spanning industries from technology to tableware.
I believe in a holistic approach — combining an understanding of the competitive landscape and consumer behaviour with strategic thinking, a commercial mindset, and a generous dose of creativity.
I am a curious designer and strategic thinker — a colour and material specialist with a touch of creative business acumen. With extensive experience in developing world-class brands, I’m passionate about driving sustainable growth through colour and material storytelling and strategy.
Throughout my career, I’ve had the pleasure of working with iconic consumer brands, spanning industries from technology to tableware.
I believe in a holistic approach — combining an understanding of the competitive landscape and consumer behaviour with strategic thinking, a commercial mindset, and a generous dose of creativity.
SERVICES
Colour & Design Concepting
Exploring ideas through curiosity and intuition. Turning consumer insights and values into inspiring design directions — alternative concepts that open new paths forward.
Colour & Design Concepting
Exploring ideas through curiosity and intuition. Turning consumer insights and values into inspiring design directions — alternative concepts that open new paths forward.
Colours, Materials & Finishes (CMF)
Designing through the language of colour, material, and finish. Creating multisensory experiences that define the look, feel, and emotion of both the product and the brand.
Colours, Materials & Finishes (CMF)
Designing through the language of colour, material, and finish. Creating multisensory experiences that define the look, feel, and emotion of both the product and the brand.
Colour & Design Strategy
Bringing clarity and purpose through colour and design. Shaping stories, palettes, and principles that unlock new opportunities, add value, and make brands more desirable.
Colour & Design Strategy
Bringing clarity and purpose through colour and design. Shaping stories, palettes, and principles that unlock new opportunities, add value, and make brands more desirable.
SELECTED BRANDS I’VE WORKED WITH
SELECTED BRANDS I’VE WORKED WITH
Iittala
Arabia
Rörstrand
Helkama
Nokia
Niki Newd
